The primary objective of this influencer partnership is to increase awareness and understanding of Amyotrophic Lateral Sclerosis (ALS) and the associated crushing financial burden to families living with the disease.
ALS is a heavy topic, we know – but this campaign is about having fun. And, we want to keep this campaign easy and uncomplicated in the place you’re already making content and sharing it…if you learn something along the way and are inspired to do more, you know where to go!
The Content “Ask”
The Campaign in a Nutshell:
The #IceBathSplash Campaign is a short social video initiative driven by those who are InfluentiALS in their communities (in whatever way you define community). By interacting and engaging with our content and sharing your own experiences, you play a vital role in generating momentum and support for those affected by ALS.
The Posts (recommended):
While your involvement is entirely voluntary, we recommend sharing at least three posts on one of your social platforms. This structured approach ensures a compelling narrative that captivates your audience from beginning to middle and the end.
The Breakdown:
The Prelude: Set the stage for your audience by introducing the #icebathsplash campaign
and explaining why you’re taking part. Share your passion for the cause and the impact you hope to achieve.
The Main Event:
Present the IceBathSplash video as the centerpiece of your campaign involvement. By placing this video as the second post, you maintain anticipation without leaving your
audience waiting too long.
The Encore:
In case anyone missed the video due to changing algorithms, or simply to reinforce the message, consider a third post. Use this opportunity to encourage others to join in on the fun while highlighting the health benefits of the activity, all in support of ALS.
Legal & Compliance Disclaimer: Consult your physician before participating in or applying any wellness related content or activities, including but not limited to, ice bath/plunges, cold showers and immersions , breathwork and any other physical activities. This content is not considered medical advice.
SOME EXAMPLES
Here are a couple of examples that Michael has made that will hopefully help guide your content. Please note, that these are in Michael’s voice and persona and are only meant to demonstrate ways to include talking points and graphic assets. We absolutely want “you to do you”, have fun, be creative, and show the world the uniqueness of your personality!
The Talking Points Made Easy
TALKING POINTS:
The InfluentiALS and ALS
- A charitable foundation created to influence change, powered by the compassion of social media influencers.
- ALS has no cure, so the InfluentiALS promotes holistic therapies that benefit everyone, including incremental benefits for ALS sufferers, to create a relevant emotional connection and sense of community.
- Generous people and corporations donate to ALS every year but the majority goes to research not care. We are trying to influence a shift in those donation dollars.
- Research donations exceed Care donations 20:1.
- Research donations will primarily help people who have yet to be diagnosed. People that are suffering today barely get any support.
- ALS patient care can exceed $200,000 per year and most is not covered by insurance.
- Most families spend more time fundraising than spending valuable, fleeting time with their loved one.
- Medicaid does not cover costs until you exhaust your personal savings.
- Research is for tomorrow; care is for today.
TALKING POINTS:
The Ice Bath Splash and ALS
- Neuroinflammation occurs in the central nervous system during ALS.
- In ALS, there is increasing evidence that inflammation accompanies
the death of motor neurons. - By immersing your body in a tub of cold water or ice, ice baths may
help reduce inflammation, relieve muscle soreness, and combat fatigue. - ALS has no cure, therefore any incremental benefits from cold therapy
is important. - The Ice Bath Splash leverages the global trend of cold plunges to
spread awareness and raise funding for patients in need.
TALKING POINTS:
Cold therapy involves applying cold temperatures to the body for specific
benefits.
Types of Cold Therapy:
Ice Baths / Cold Water Immersion and Cold Water Showers
Potential Health Benefits of Cold Therapy:
- Pain Relief: Research suggests that cold therapy can reduce pain, including delayed onset muscle soreness after exercise.
- Reduced Swelling: Applying cold therapy to an injured area helps control
swelling, which is often associated with pain. - Improved Circulation: Exposure to cold temperatures stimulates blood
flow, enhancing overall circulation and promoting faster recovery. - Defensive Health Effects: Regular cold exposure, such as cold-water
immersion, may have a protective effect against cardiovascular disease,
obesity, and other metabolic conditions. - Potential Cosmetic Benefits of Cold Therapy:
- Pore tightening: The cold can temporarily tighten pores, making them
appear smaller and potentially reducing the accumulation of debris that
can lead to acne or blackheads. - Puffiness reduction: Cold temperatures can constrict blood vessels,
which may help reduce puffiness under the eyes or in other areas of the
face. - Calming Redness and Irritation: Cold temperatures help constrict
blood vessels, reducing swelling and inflammation, which can be beneficial for the skin.
CAMPAIGN CATCH PHRASES
- “Hello Ice Bath Splashers!…”
- “I’m freezin’ for a reason…”
- “Shiver and deliver for ALS”, “I am going to shiver to deliver for ALS!”
- “Shivering and delivering for ALS!”
- “Be nice and GET IN THE ICE for ALS!”
- “Research is for tomorrow care is for today!”
- “Get a shiver and be a giver!”
- “Make a splash without the cash! Spread ALS awareness!
- ”Socializing is mobilizing – post your cold plunge video for #ALS
- #icebathsplash”
- “Join the Ice Bath Splash and donate that cash!”
- “A short plunge for a big cause!”
- “Lessen that inflammation AND make a donation!”
- “Show some compassion and make #icebathsplash be the fashion!”
Make Your Content More Dynamic with All of Our Assets!
Add some flair to your posts! Use our awesome GIF stickers to make your content pop! Search for “ALS Ice Bath Splash” in the GIF sticker library!
